BRING ON THE RAIN, SLEET AND SNOW… THE WEATHER CHANNEL® IS PROTECTED BY GORE-TEX® OUTERWEAR The Weather Channel Extends Long-Term Partnership with GORE to outfit popular cable network's field meteorologists

ATLANTA, October 27, 2003 – The Weather Channel, the nation's leading provider of weather information, has again entrusted the comfort and protection of its resilient field meteorologists to W. L. Gore & Associates, inventor of GORE-TEX® fabric. The multi-year partnership, which began in 2000, will extend through 2005 and encompass advertising and content on both the cable network and weather.com®, the popular Web site of The Weather Channel.

As part of the agreement, GORE will remain the outerwear outfitter for The Weather Channel Severe Weather Team. When tracking severe weather, the cable network's weather reporting team will continue to don the now recognizable "The Weather Channel blue" custom-made GORE-TEX® jackets out in the field.

Veteran on-camera field meteorologists Jim Cantore and Mike Seidel, who have recently returned from reporting live from the "eye of the storm" – also known as Hurricane Isabel, appreciate their GORE-TEX outerwear and footwear.

"While covering Hurricane Isabel, my GORE-TEX outerwear kept me dry during horizontal rain and over 70 mile-per-hour winds," said Mike Seidel, on-camera field meteorologist.

"After spending 20 hours in the worst weather imaginable, thank goodness for GORE-TEX®," added Jim Cantore, on-camera meteorologist and The Weather Channel Storm Tracker.

The Weather Channel reaches more than 85 million households each day, providing valuable information during the harshest weather conditions, while helping people prepare for their daily lives. America has come to rely on The Weather Channel "in-the-elements" field crews to provide them with trusted, on-site information about weather conditions in their area, in an area where they have family or friends or in an area where they may be traveling. When delivering live reports, the crews face bone-chilling winds, torrential rains, blinding snow and more. Because of this, the gear they wear must be extremely technically advanced in order to provide them with protection and comfort from the elements.

"Our partnership with the GORE-TEX® brand has been a mutually rewarding relationship which we are pleased and excited to extend," said Lyn Andrews, president of The Weather Channel Media Solutions Group. "Our field meteorologists, the most trusted source of life-saving weather information, need the protection provided by GORE-TEX® outerwear and footwear when they are reporting in the midst of some of the most severe weather conditions imaginable. This product placement makes complete sense to everyone."

"There is a natural alignment between The Weather Channel and GORE-TEX® products; they understand the role weather plays in everyday life and we are experts in comfort and protection," said Steve Shuster, GORE-TEX® brand manager.

To kick-off the expanded partnership, GORE will sponsor some of The Weather Channel network's most popular programs, including "Storm Stories," "Your Weather Today," "First Outlook," and a number of primetime specials. GORE will also take advantage of network's unique weather-triggered advertising program.

The partnership also extends online to weather.com where GORE-TEX will be sponsoring the Ski Resort Locator (www.weather.com/ski) during the months of December 2003 and January 2004. GORE-TEX and weather.com also have a content partnership within the site's popular Recreation section (www.weather.com/recreation) that provides site visitors with tips and information about how to stay warm in the elements. Finally, GORE will also be taking advantage of weather.com's unique weather-triggered advertising capabilities, which will deliver the company's ad messages to site visitors who are located in areas where it's snowing or 55 degrees or below.





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