Altanta Search Engine Marketing Firm Prominent Placement Selected by The Weather Channel® to Optimize weather.com for Search Engines

(Atlanta – July 23, 2002) Atlanta search engine marketing firm Prominent Placement, Inc. has been retained by The Weather Channel®. Prominent Placement will be optimizing weather.com, the leading source of weather on the web and the web site of The Weather Channel, for the search engines.

"As you might expect, weather.com already has high rankings when people type weather-related words into a search engine," said Stacy Williams, founder and president of Prominent Placement. "We'll be working to increase recognition of weather.com's specific channel pages, such as air quality, cold & flu, sun safety and the ski report."

"We held discussions with several search engine marketing firms before selecting Prominent Placement," stated Kiera Hynninen, vice-president of strategic marketing and communication for The Weather Channel. "We were impressed with their marketing-oriented approach and their search engine marketing results with other companies."

Prominent Placement's assignment includes identifying which words and phrases potential visitors may be typing into search engines to find weather.com's channel pages. The firm will then consult with weather.com on integrating these words and phrases into the site, and on making other design and technology changes to ensure the site is search engine-friendly. Finally, Prominent Placement will submit the optimized web pages to the top search engines and track increases in both rankings and visitors.

Founded in 2001, Prominent Placement, Inc.™ offers a variety of search engine marketing services aimed at helping clients increase Web site traffic and achieve greater sales. The search engine marketing firm has a number of clients in Atlanta, Georgia, including: Turner South; Thompson, Ventulett, Stainback & Associates architecture; Mori Luggage & Gifts; NBC Enterprises; ReCellular, Inc.; Industrial Logic Corporation; MDVision, LLC; The Music Class; GTESS Corporation; HealthInsuranceFinders.com; Wheels America Advertising; American Association of Physician Assistants; Advanced Barcode & Label Technologies, Inc.; Peachtree Hills Apartments; B2B Technologies, Inc.; and Abacus Solutions, LLC.

weather.com (http://www.weather.com) delivers comprehensive weather information for 80,000 locations worldwide and provides relevant content to help users plan for everyday life. Consistently, weather.com ranks among the top 20 web sites and averages over 12 million unique visitors each month.





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